DEMO partnered with KPITB in 2021 to expand META’s SheMeansBusiness program in Khyber Pakhtunkhwa by conducting a series of 3-day digital marketing and financial management workshops at Durshal incubation centers. The SheMeansBusiness program supports women-owned businesses globally by equipping them with the skills, tools, and resources they need to compete in the digital economy. The training program was attended by over 250 women entrepreneurs from various districts of KP; Abbottabad, Bannu, Mardan, Peshawar, Swabi, and Swat. Through META’s training curriculum, the participants learnt strategies to grow their online engagement, make use of social media insights, create Instagram Stories and manage Facebook Ads. They also practised various financial tools designed to help them manage their accounting and bookkeeping more efficiently. Speaking on the occasion Madiha Hamid, Head of Business at DEMO commented on the need of supporting infrastructure for women. She said, “There is a lack of accessibility to technological infrastructure that hinders the learning of participants in KP. For effective learning, we must work on making technology accessible to all.” Through the expansion of the SheMeansBusiness Durshal program, META and KPITB aim to empower more entrepreneurs of KP by enabling their access to world-class learning material and the opportunity to learn from Facebook certified trainers.
